The Morning Hedgehog
Episode 19: How to Create a Marketing Plan Part 2

Episode 19: How to Create a Marketing Plan Part 2

July 15, 2020

Glynns finishes up her review of how to create a comprehensive marketing plan.

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Episode 18: How to Create a Marketing Plan

Episode 18: How to Create a Marketing Plan

July 15, 2020

Glynns teaches us how to put together a comprehensive marketing plan.

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Episode 17: Product Development Part 2

Episode 17: Product Development Part 2

July 15, 2020

In part 2 Ira gives examples about how product development and pricing work together.

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Episode 16: Product Development Part 1

Episode 16: Product Development Part 1

July 14, 2020

In this episode Ira goes over the product development process and talks about how to develop a core product that becomes your standard business offering.

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Episode 15: The Customer Purchase Journey

Episode 15: The Customer Purchase Journey

July 14, 2020

In this continuation from last episode Glynns shows us the customer decision cycle and how to transform that into your customer's hero journey!

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Episode 14: Making Your Customers Into Heroes

Episode 14: Making Your Customers Into Heroes

July 14, 2020

In this episode Glynns shares a key marketing strategy that transforms your customer into a hero and shifts your role as the guide that helps them achieve their goals.

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Episode 13: Developing Your Online Strategy Part 2

Episode 13: Developing Your Online Strategy Part 2

May 21, 2020

In this episode Ira and Glynns discus their branding and websites. Ira reviews how to apply core value and archetype research into a cohesive brand on your website.

Be sure to review the show notes from Episode 11 on our website www.themorninghedgehog.com and access the research that Ira has done on content management systems and web based business tools.

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Episode 12: Developing Your Online Strategy Part 1

Episode 12: Developing Your Online Strategy Part 1

May 21, 2020

In this episode Ira and Glynns share research into how to choose a content management system for your website and other web based tools that align with your business model.

For access to the complete research document go to www.themorninghedgehog.com

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Episode 11: Building an Authentic Brand

Episode 11: Building an Authentic Brand

May 21, 2020

Branding draws customers towards your business at an emotional level. In this episode Ira and Glynns go over the powerful impact branding has at the subconscious level and give you tips for how to build an AUTHENTIC brand that fits your business model.

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Episode 10: How to make it easy for your customers Part 2

Episode 10: How to make it easy for your customers Part 2

May 6, 2020

Research shows that brands that are simple to do business with grew 433% between 2016-2019.  Glynns and Ira discuss strategies for building trust and making it easier for customers to buy from you.

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